Tseng, T. H.*, & Wang, H.-Y. (2023). Consumer attitudes and purchase intentions towards internet celebrity self-brands: an integrated view of congruence, brand authenticity, and internet celebrity involvement. Journal of Product & Brand Management (Online Published: January 12, 2023), https://doi.org/10.1108/JPBM-03-2022-3892. (SSCI) (IF: 5.248, 排名: 71/154, Q2, Business) (第一與通訊作者) (輔大名義發表)
Hsieh, S. H., Lee, C. T., & Tseng, T. H. * (2022). Psychological empowerment and user satisfaction: Investigating the influences of online brand community participation. Information & Management, 59(1), 103570. (IF: 10.32, 排名: 3/84, Q1, Information Science & Library Science) (通訊作者) (輔大名義發表) (Top期刊)
Tseng, T. H., Wang, Y. M., Lin, H. H., Lin, S. J., Wang, Y. S., & Tsai, T. H. (2022). Relationships between locus of control, theory of planned behavior, and cyber entrepreneurial intention: The moderating role of cyber entrepreneurship education. The International Journal of Management Education, 20(3), 100682. (SSCI) (IF: 4.564, 排名: 34/270, Q1, Education & Educational Research) (第一作者) (輔大名義發表)
Tseng, T. H., Lin, S., Wang, Y. S. *, & Liu, H. X. (2022). Investigating teachers’ adoption of MOOCs: the perspective of UTAUT2. Interactive Learning Environments, 30(4), 635-650. (SSCI) (IF: 4.965, 排名: 26/270, Q1, Education & Educational Research) (第一作者) (輔大名義發表)
Hsieh, S. H., Tseng, T. H., & Lee, C. T. (2022). Feeling psychologically close: examining the determinants of branded app engagement. Journal of Product & Brand Management, https://doi.org/10.1108/JPBM-07-2021-3565 (SSCI) (IF: 5.248, 排名: 71/154, Q2, Business) (輔大名義發表)
Lin, G. Y., Tseng, T. H., Yeh, C. H., Wang, Y. M., Wang, Y. Y., & Wang, Y. S. (2022). Development and validation of an internet unethical behavior scale. Library & Information Science Research, 44(2), 101153 (IF: 3.209, 排名: 36/84, Q2, Information Science & Library Science) (輔大名義發表).
Lin, Y. T., Tseng, T. H. *, Chang, A., & Yang, C. C. (2022). A value adoption approach to sustainable consumption in retail stores. International Journal of Retail & Distribution Management, 50(11), 1412-1435 (SSCI) (IF: 4.743, 排名: 82/154, Q3, Business) (通訊作者) (輔大名義發表).
Tseng, T. H., Hsieh, S. H., & Lee, C. T. (2021). Capturing behavioural outcomes through branded applications: The perspective of the investment model. Internet Research (Accepted: 12/4/2021)(第一作者) (SSCI) (IF: 6.773, 5 year IF: 7.089, 排名: 39/153, Q2, Business)
Tseng, T. H.* (2021). Facilitation of “strong” branded application outcomes-the self-concept perspective. Journal of Product & Brand Management, 30(7), 976-989(單一作者) (SSCI) (IF: 4.355, 5 year IF: N/A, 排名: 76/153, Q2, Business)
Tseng, T. H.*, Lee, C. T., Huang, H. T., & Yang, W. H. (2022). Success factors driving consumer reuse intention of mobile shopping application channel. International Journal of Retail & Distribution Management, 50(1), 76-99. (SSCI) (IF: 4.743, 排名: 82/154, Q3, Business) (第一與通訊作者) (輔大名義發表).
Hsieh, S. H., Lee, C. T., & Tseng, T. H. * (2021). Branded app atmospherics: Examining the effect of pleasure–arousal–dominance in brand relationship building. Journal of Retailing and Consumer Services, 60, 102482. (通訊作者) (SSCI) (IF: 7.135, 排名: 32/153, Q1, Business)
Tseng, T. H., Hsieh, S. H., & Lee, C. T. (2021). How gamified branded applications drive marketing effectiveness?. Marketing Intelligence & Planning, 39(5), 633-648 (第一作者) (SSCI) (IF: 3.491, 排名: 90/153, Q3, Business)
Tseng, T. H., Wang, Y. S., & Tsai, Y. C. (2021). Applying an AHP Technique for Developing A Website Model of Third-Party Booking System. Journal of Hospitality & Tourism Research, 1096348020986986. (第一作者) (SSCI) (IF: 5.161, 排名: 19/58, Q2, Hospitality, Leisure, Sport, & Tourism)https://doi.org/10.1177/1096348020986986
Lin, H.-H., Tseng, T. H., Yeh, C.-H., Liao, Y.-W., & Wang, Y. S.* (2020). What drives customers’ post-purchase price search intention in the context of online price matching strategy. Journal of Retailing and Consumer Services, 54, Article 102015. (SSCI) (IF: 4.219, 5 year IF: N/A, 排名: 39/152, Q2, Business)
Wang, Y. S., Tseng, T. H.*, Wang, Y.-M., & Chu, C.-W. (2020). Development and validation of an Internet entrepreneurial self-efficacy scale. Internet Research, 30(2), 653-675. (通訊作者) (SSCI) (IF: 4.708, 5 year IF: 5.355, 排名: 33/152, Q1, Business)
Wang, Y. S.*, Yeh, C. H., Wang, Y. M., Tseng, T. H., Lin, H. H., Lin, S., & Xie, M. Q. (2019). Investigating online consumers’ responses to product presentation modes: Does product type really matter?.Internet Research, 29(6), 1233-1255. (SSCI) (IF: 4.708, 5 year IF: 5.355, 排名: 33/152, Q1, Business)
Tseng, T. H. and Hsieh, S. H.* (2019). Determinants of emoticon usage in mobile instant messaging: A construal level theory perspective. Behaviour & Information Technology, 38(3), 289-301. (第一作者) (SSCI) (IF: 1.781, 5 year IF: 2.102, 排名: 9/16, Q3, Ergonomics)
Wang, Y. S.*, Tseng, T. H., Wang, W. T., Shih, Y. W., & Chan, P. Y. (2019). Developing and validating a mobile catering app success model. International Journal of Hospitality Management, 77, 19-30. (SSCI) (IF: 6.701, 5 year IF: 7.780, 排名: 4/56, Q1, Hospitality, Leisure, Sport & Tourism)
Wang, Y. S.*, Lin, S. J., Li, C. R., Tseng, T. H., Li, H. T., & Lee, J. Y. (2018). Developing and validating a physical product e-tailing systems success model. Information Technology and Management, 19(4), 245-257. (SSCI) (IF: 1.222, 5 year IF: 1.736, 排名: 56/87, Q3, Information Science & Library Science)
Lin, H. H., Tseng, T. H., Wang, Y. S.*, & Liu, S. H. (2018). A dual-path communication model for the context of mobile apps. International Journal of Mobile Communications, 16(6), 644-668. (SSCI) (IF: 1.328, 5 year IF: 1.325, 排名: 61/92, Q2, Communication)
Yeh, C. H., Wang, Y. S.*, Lin, S. J., Tseng, T. H., Lin, H. H., Shih, Y. W., & Lai, Y. H. (2018). What drives internet users’ willingness to provide personal information?. Online Information Review, 42(6), 923-939. (SSCI) (IF: 1.805, 5 year IF: 2.305, 排名: 39/87, Q2, Information Science & Library Science)
Tseng, T. H., & Lee, C. T.* (2018). Facilitation of consumer loyalty toward branded applications: The dual-route perspective. Telematics and Informatics, 35(5), 1297-1309. (第一作者) (SSCI) (IF: 4.139, 5 year IF: 4.454, 排名: 11/87, Q1, Information Science & Library Science)
Yieh, K., Yeh, C. H., Tseng, T. H., Wang, Y. S.*, & Wu, Y. T. (2018). An investigation of B-to-B brand value: evidence from manufacturing SMEs in Taiwan. Journal of Business-to-Business Marketing, 25(2), 119-136. (SSCI) (IF: 0.543, 5 year IF: 1.141, 排名: 145/152, Q4, Business)
Lin, H. H., Li, H. T., Wang, Y. S.*, Tseng, T. H., Kao, Y. L., & Wu, M. Y. (2017). Predicting customer lifetime value for hypermarket private label products. Journal of Business Economics and Management, 18(4), 619-635. (SSCI) (IF: 1.640, 5 year IF: 1.741, 排名: 117/152, Q4, Business)
Hsieh, S. H., & Tseng, T. H. * (2017). Playfulness in mobile instant messaging: Examining the influence of emoticons and text messaging on social interaction. Computers in Human Behavior, 69, 405-414. (通訊作者) (SSCI) (IF: 5.003, 5 year IF: 5.696, 排名: 12/138, Q1, Psychology, Multidisciplinary)
Ding, C. G. *, & Tseng, T. H. (2015). On the relationships among brand experience, hedonic emotions, and brand equity. European Journal of Marketing, 49(7/8), 994-1015. (SSCI) (IF: 2.135, 5 year IF: 2.611, 排名: 97/152, Q3, Business) (Google學術搜尋引用次數達200以上)**
Chang, A., & Tseng, T. H.* (2015). Consumer evaluation in new products: the perspective of situational strength. European Journal of Marketing, 49(5/6), 806-826. (通訊作者) (SSCI). (IF: 1.716, 5 year IF: 2.549, 排名: 97/152, Q3, Business)
Chang, A., Hsieh, S. H.*, & Tseng, T. H. (2013). Online brand community response to negative brand events: The role of group eWOM.Internet Research, 23(4), 486-506 (SSCI). (IF: 4.708, 5 year IF: 5.355, 排名: 33/152, Q1, Business)