Tseng, T. H.*, Lee, C. T., Hsieh, S. H., & Wu, W. X. (2022). Why Consumers Stay Connected with Branded Applications: The Embeddedness Perspective. PACIS 2022 Proceedings. 50. https://aisel.aisnet.org/pacis2022/50
Tseng, T. H.*, Lian, Y. H., Zhuang, B. K., & Chang, L. W. (2022). A Value Adoption Approach to Online Learning in Internet Entrepreneurship Education: The Moderation of Platform Type. PACIS 2022 Proceedings. 51. https://aisel.aisnet.org/pacis2022/51
Tseng, T. H.*, Sara H. Hsieh, S. H., & Lee, C. T. (2021). What is branded app embeddedness? How to measure it? Does it affect branded app loyalty and deleting intention?」,2021 Academy of Marketing Conference,ONLINE,英國,Academy of Marketing,2021-07-05
Tseng, T. H.*, Hsieh, S. H., & Lee, C. T. (2020). Examining Antecedents of Branded Application Loyalty from the Perspective of Investment Model. In 2020 American Marketing Association (AMA) Summer Academic Conference, August 18-20, San Francisco. (Accepted: April 16, 2020)
Hsieh, S. H., Tseng, T. H., & Lee, C. T. (2020). How Branded App Build Brand Relationship: A PAD Model Perspective. In 2020 American Marketing Association (AMA) Summer Academic Conference, August 18-20, San Francisco. (Accepted: April 16, 2020)
Tseng, T. H.*, Lee, C. T., & Hsieh, S. H. (2019). Investigating the effects of design factors on the marketing effectiveness of gamified branded applications. In 52nd Academy of Marketing Conference, July 2-4, London, United Kingdom.
Hsieh, S. H., Tseng T. H.*, & Lee, C. T. (2018). Drivers of online brand community value creation: The role of psychological empowerment. In Proceedings of the 51st Hawaii International Conference on System Sciences (HICSS), Paper 0266.
Hsieh, S. H. & Tseng, T. H. (2016). A dual-route perspective on emoticon usage in mobile instant messaging. In 2016 Global Marketing Conference (GMC), July 21-24, Conrad Hong Kong, Hong Kong.
Hsieh, S. H. & Tseng, T. H. (2015). The effects of emoticons and text-messaging on social interaction: Playfulness in mobile instant messaging. In 2015 Pacific Asia Conference on Information Systems (PACIS), July 5-9, Singapore.
Hsieh, S. H., Tseng, T. H., & Lee, C. T. (2014). The self-expressiveness of footprints: Understanding the drivers of check-in. In 2014 Pacific Asia Conference on Information Systems (PACIS), June 24-28, Chengdu.
Hsieh, S. H., Lee, C. T., & Tseng, T. H. (2014). Transforming smartphone owners into partial employees: The effect of value creation and innovativeness on consumer coproduction behavior. In 2014 Pacific Asia Conference on Information Systems (PACIS), June 24-28, Chengdu.
Yen, W.-C. & Tseng, T. H. (2014). Building buyers’ long-term relationship with the B2B e-marketplace: The perspective of social capital. In 2014 Pacific Asia Conference on Information Systems (PACIS), June 24-28, Chengdu.
Tseng, T. H.* & Yen, W.-C. (2014). Examining the role of brand relationship types in online brand community: The relationship norm perspective. In 2014 American Marketing Association Summer Educators Conference, August 1-3, San Francisco.
Lee, C. T., Tseng, T. H.*, & Hsieh, S. H. (2014). Can’t live without smartphones: device attachment as a dual route process promoting consumer loyalty. In 2014 Academy of Marketing Science Annual Conference, May 21-23, Indianapolis.
Tseng, T. H.*, Hsieh, S. H., & Lee, C. T. (2013). Information seeking that drives mobile device attachment: The perspective of uncertainty reduction. In 2013 Academy of Marketing Conference, July 8-11, University of Prifysgol, Cardiff.
Hsieh, S. H., Lee, C. T., & Tseng, T. H. (2013). Is angry more fun than happy for mobile game name? A pleasure-arousal perspective. In 2013 European Conference of the Association for Consumer Research, July 4-7, IESE Business School, Barcelona.
Hsieh, S. H., Tseng, T. H., & Lee, C. T. (2013). Draw me closer: The role of psychological distance on mobile device attachment. In 2013 European Conference of the Association for Consumer Research, July 4-7, IESE Business School, Barcelona.
Yen, W.-C. & Tseng, T. H. (2013). The impact of impression management on purchase intentions in online auctions: The moderating effects of relationship norms. In 2013 Pacific Asia Conference on Information Systems (PACIS), June 19-22, Jeju.
行銷領域
Tseng, T.H.*, Chang, A., Lin, Y. T., and Yang, C. C. (2020). A Value Adoption Approach to Sustainable Consumption Behavior: Moving beyond the Theory of Planned Behavior. In 2020 American Marketing Association (AMA) Summer Academic Conference, August 18-20, San Francisco. (Accepted: April 16, 2020)
Chang, A., Tseng, T. H., & Tung, P.-J. (2016). Consumers’ response to negative corporate social responsibility event: The perspective of construal level theory. In 2016Academy of Marketing Science (AMS) World Marketing Congress, July 19-23, Paris, France.
Tseng, T. H.* (2015). The contagion effects of other-customer misbehavior in the servicescape: The perspective of social learning. In 2015 Association for Consumer Research Asia-Pacific (APACR) Conference, June 19-21, Hong Kong.
Tseng, T. H.* (2015). Coping strategies for other-customer misbehavior: The perspective of relationship norms. In 2015 Association for Consumer Research Asia-Pacific (APACR) Conference, June 19-21, Hong Kong.
Chang, A., Tung, P.-J., & Tseng, T. H. (2014). The antecedents and consequences of consumers’ value co-creation. In 2014 American Marketing Association Summer Educators Conference, August 1-3, San Francisco.
Chang, A., Tseng, T. H.*, & Tung, P.-J. (2014). The mediating roles of brand engagement and brand psychological ownership in brand co-creation. In 2014 Academy of Marketing Science (AMS) Annual Conference, May 21-23, Indianapolis.
Chang, A., Tseng, T. H.*, & Chien, E. (2013). The determinants of CSR images: Examining the interaction of the valence and type of CSR initiatives. In 2013 Academy of Marketing Conference, July 8-11, University of Prifysgol, Cardiff.
Chang, A., Tseng, T. H., & Chien, E. (2013). The self-definitional approach to corporate social responsibility: The moderating roles of CSR support and ethical ideology. In European Conference of the Association for Consumer Research, July 4-7, IESE Business School, Barcelona.
Lee, C. T., Lou, Y.-C., & Tseng, T. H*. (2012). Multi-channel signals: The role of “physical store presence” and “e-Tailers’ own web site” in online shopping. In 2012 American Marketing Association (AMA) Summer Marketing Educators Conference, August 17-19, Illinois, Chicago.
Tseng, T. H.* & Chen, I.-S. (2012). Examining the linkage of brand experience, service quality, and brand equity: The moderating role of purchase involvement. In 2012 American Marketing Association (AMA) Summer Marketing Educators Conference, August 17-19, Illinois, Chicago.
Tseng, T. H.* (2012). Is a smile from service providers important for emotional contagion or service quality? The moderating role of relationship norms. In 2012 Academy of Marketing Conference, July 2-5, Southampton, UK.